Mobile Gaming Made More Desirable With Near Field Communication Technology

Prior to the millennium, gaming took a back seat as mobile devices were still crude in their hardware design and software updates. But with the Smartphones, when the User Interface was given ambience to feel the gaming world became serious business. The software developers soon started to explore the fun side of the technology by developing games that would get so addictive when once tried. However, top companies like Microsoft, Nokia and other big players are now looking at incorporating Near Field Communication technology into games to launch some exciting ‘tangible’ games that would interact with the real world objects.

As I read through the Microsoft’s blog, there was a hypothetical post on how a restaurant can use NFC to keep their clients’ kids occupied at their table! The waitress distributes tiny devices that represent the characters from a popular children’s movie. On playing the games provided by the restaurant the game pieces react to the phone and triggers interactive elements like displaying puzzles, animations and videos. It sounds exciting, isn’t it? That is not all, upon successfully completing the puzzle for instance; the phone shall receive a bonus! What is that? Well, it could be a discount coupon or free tickets to a special screening of a movie! This strategy at restaurants not will keep the children and parents happy but will leave them an everlasting memory along with them. There is a high probability that these customers would turn loyal customers of the restaurant. The owner might be quiet sure of them visiting his restaurant or eat out joint again.

NFC is incorporated not only as a payment mode but also as an advertising mode. Being entertained is just another feather in the NFC’s cap. Pepsi though is a well know brand, uses mobile gaming as a campaign to promote its Brisk iced tea and juice drinks. The carbonated soft drink maker has chosen the Star Wars episode characters Yoda and Darth Maul in its mobile game to promote Brisk iced tea which is the product of the Pepsi Lipton Partnership as it targets the male audience in the age group of 18 to 29.

Now are you wondering why companies are looking at the mobile gaming to boost their sales and promotional activities? Have a look at the stats below.

In the mobile app world, downloading games is done more intensively than any other functional apps. It is also found that around 93% of the crowd is willing to pay for the mobile game apps. When compared to other entertainment apps like weather forecast or news apps, the games rule the download surveys. Thus, as Microsoft predicts the gaming industry coupled with commercial NFC technologies can me the best medium for promotion of products or services with minimal cost investments.

The game developing companies like Rovio is all set to launch the Angry Birds game as the Magic version. I am sure whether a mobile gaming enthusiast or not we all want to experience Magic! So if you are a mobile game developer a lucrative career in this field awaits for you or perhaps you are already earning your mulah.

10 Must Have Mobile Game Development Engines You Should Have

Mobile app development seems to be the latest thing in the marketing and the game world. Organizations are in need of developers who can convert their vision into efficient apps and developers are in need of efficient frameworks to accommodate the growing diversity and variety of mobile platforms and app genres. The not so easiest way to accomplish this would be to write separate platform specific codes for the same app for different platforms. This could be time consuming, redundant and tiring for the developer. But smart developers take an easy route of using cross platform game development engines that let them write the code only once and deploy it to android, iOS and any other platform without having to maintain multiple code bases. The following are some of the best game engines and development tools that can be used to make your game development efforts simpler and more fruitful.

• Edgelib

Edgelib gives you an edge over game development with its 2D and 3D middleware engine that supports android, iOS, Windows Mobile and Symbian.

• JMonkey Engine

Jmonkey is an open source free Java OpenGL engine that lets you create Java programs with ease and port them to any OpenGL 2 compatible devices.

• DragonFire

If you are going to use Windows for iPhone and iPad 2D development, DragonFire is where you have to turn to. It is the best tool for creating interactive games like CakeoRama and Little Train.

• Shiva3D

Developers of Shiva3D claim it to be ‘the most cross platform’ 3D game engine. It stays true to its claim as it supports almost all operating systems like Android, Windows Phone, BlackBerry OS and iOS.

• Corona SDK

Corona is probably the most popular platform when it comes to cross platform game development. About 150,000 developers have been using Corona for developing games of various genres.

• Unreal Development Kit

Unreal Engine III is a leading tool that is widely adopted for industry practices. Now you can get your own Unreal Engine’s free version in the form of Unreal Development Kit. The most prominent features of this kit are the advanced 3D simulations, games and apps deployable in both android and iOS.

• Emo

Emo makes use of Squirrel scripting language and is based on OpenGL ES and OpenAL/OpenSL making it a remarkable open source framework for Mobile game development. With EMO you need to write your code only once for running it on both android and iOS platforms.

• Libdx

Libdx also provides the advantage of writing code only once and deploying it to different platforms. With Libdx framework you can write applications for Java 3D/2D, HTML5 and android.

• Newton

Adding real-time physics to your games is no more a burning out hard work. Use Newton, an amazing open source physics engine that lets you add physics into your apps. Newton is zlib-licensed and is free for everyone. You just have to know the basics of physics principles to get started with Newton.

• Android Box2D

Android Box2D is a marvelous award winning physics engine. It gives you an excellent framework for applying 2D rigid body physics to your Android apps. It is specifically written for Android developers and is coded using C++.

Opportunities Available for Mobile Game Developers

The sales of smart devices are rapidly increasing in the world. Interestingly, a large number of them are sold due to gaming and the numbers are increasing every year. Playing on tablets such as iPad and Samsung Galaxy Tab 2 are more convenient than phones, due to the larger screen size. As per statistics, the smartphone game sales on just iOS and Android during 2009 comprised almost 19% of the market. Two years hence, it climbed up to 58% and is currently at the top of the apps market, generating expected revenues in excess of $8 million for 2013 and almost double for the next year. One can observe several new mobile game developers joining communities of gaming every day.

A common platform that is used for creating play software is Unity, which also has an SDK. The latest version of this is Unity 4, through which high quality games are made in lesser time and cost as compared to previous versions. Mobile game developers can use this software both for iOS and Android Operating Systems. Features worth mentioning in Unity 4 are real-time shadows, multi-screen Airplay and dynamic fonts which creates an entire mobile gaming ecosystem in itself.

There is tremendous scope for mobile game development in the market, as the industry is one of the most lucrative ones in the IT sector. Three years back, during 2010, it earned a total of US$ 800 million. Companies such as Sony are in the market with the Xperia Play (PlayStation phone), on which PlayStation games can be played using similar controls. In addition, Microsoft alsohas released its Windows Phone 7 that can connect to the Xbox 360 console.

Surprisingly, the international mobile gaming community comprises of an audience that is present across ages and not just youngsters. Adults between 50-59 years in the US are common users, closely followed by those in the 30-49 bracket. There is also a mobile game development company which promotes gaming for a socially beneficial cause. As per the demands of modern lifestyle, one is constantly moving around and thereby, s portable smart device with gaming capabilities is most convenient. Of course, it is quite unnecessary and inconvenient to carry an Xbox or a PlayStation console.

Along with gaming, tablets have now also been integrated into the customer service management module. An example of this is the Fiat Caffe across the world, where different features of company cars and services provides can be viewed. These apps actively engage enthusiastic customers at the Caffe. In general, the tablets can be used either to up-sell products and services or to collect feedback about customer experiences with the brand.

Today, there is a huge variety of apps both in the Apple Store and the Google Play store, many of which are for gaming. Some of these are free and some are paid. Bigger screens enable tablets to provide a great degree of fun while playing.